The Experience Effect Podcast

THE EXPERIENCE EFFECT - EP 2 - The Age of the Customer

av The Experience Effect Podcast | Publicerades 11/17/2019

These days digital technologies have brought companies and consumers closer than ever before. It's not only the taxi industry that's been affected by the rise of companies like Uber. Online devices have changed the way we shop, watch TV, listen to music, and even talk to our friends. As consumers, our expectations of brands are rising and the way we want to engage with businesses has fundamentally changed.  In this episode we speak with Karen Ganschow, the head of data sciences at first state super, Lecturer at Macquarie uni and the former GM of consumer marketing and strategy at NAB. Host: Andrew Birmingham,

Om Podcasten

We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay the same? Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the ‘age of the customer’ really mean for your business?  Real people, practical insights and good business. The Experience Effect — a podcast about doing business in the experience economy.  Hosted by Andrew Birmingham & brought to you by SAP.