THE EXPERIENCE EFFECT - EP 6 - How to embrace the future, but stay true to your brand

When we think of a public, government institution — ‘branding’ or ‘innovation’ aren’t usually the first two words that come to mind. But when Simon McKee realised that he needed to introduce cutting edge new technology into the State Treasury, the institution's brand — as a safe, trusted and reliable organisation — was key to his success. GUESTS: Simon McKee, Deputy Commissioner, Queensland State Treasury Host: Andrew Birmingham

Om Podcasten

We are living through times of rapid change. New technology has affected almost every area of our lives — so why should the way we do business stay the same? Can new technology take the guesswork out of knowing what your customer really wants? What can neuroscience teach us about how consumers make decisions? And what does the ‘age of the customer’ really mean for your business?  Real people, practical insights and good business. The Experience Effect — a podcast about doing business in the experience economy.  Hosted by Andrew Birmingham & brought to you by SAP.