Content Supply Chain & Dynamic Content
Stepping up to the digital experience challenge is a mammoth task for any business. The demand for personalised experiences across the ever-expanding number of available channels is driving a proliferation of customer segments and context-based decisions that are becoming increasingly hard to manage. Digitally mature businesses are investing in the capability to unlock their content supply chain and deliver dynamic content to the right people, on the right channel, at the right time. But what does this take? We welcome Cleve Gibbon and Gabriel Stern to the Experience Makers to demystify what it really takes to plan, create, manage and deploy content effectively in the experience age. Guests: Cleve Gibbon, CTO, Wunderman Thompson North America Gabriel Stern, Chief Client Officer, Wunderman Thompson Studios Produced by Breaking Atoms (www.breakingatoms.co.uk) Music produced by David John Walker (www.imperialbeats.co.uk)