The Experience Makers

How brands can win in a recession

av The Experience Makers | Publicerades 9/16/2020

History will remember COVID-19 not only as a deadly disease but also as a huge accelerator for change. It brought with it an estimated 5-year leap in digital adoption from both consumers and businesses in just 12 weeks. Now, as the world enters an early onset COVID-induced recession, what lessons can brands learn from past recessions? Check out Wunderman Thompson’s recent report titled ‘How Brands Can Win in a Recession’ here: https://www.wundermanthompson.com/insight/how-brands-can-win-in-a-reces

Om Podcasten

WPP technology supremos, Cognifide, bring you insight, inspiration and top tips on making the most of your MarTech investment to create a compelling customer experience. Hosted by technology journalist, Gemma Milne, this series brings together some of the best minds from the world of marketing, business and technology to debate and discuss the big issues and examine trends in marketing technology and customer experience.