Personalizing the B2B commerce experience

B2B ecommerce worldwide is forecast to surpass $20 trillion by 2027 and, with online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more.  In fact, 92% of buyers say they are looking for a B2C experience when making business purchases. In this month’s episode of The Experience Makers, we’re talking to Wunderman Thompson Technology’s Kieron McCann & Sitecore’s Aswin Mannepalli about what B2B organisations need to do to win online. Join us as we outline the rationale for adopting a personalized customer-centric approach and consider the benefits of a seamless and unified customer journey for B2B buyers.   Personalizing the B2B Commerce Experience - Download your guides here: https://wttech.co/PersonalizingtheB2Bexperience    Produced by Breaking Atoms (www.breakingatoms.co.uk)   Music produced by David John Walker (www.imperialbeats.co.uk)

Om Podcasten

Wunderman Thompson Technology brings you insight, inspiration and top tips on making the most of your MarTech investment to create a compelling customer experience. Hosted by technology journalist, Gemma Milne, this series brings together some of the best minds from the world of marketing, business and technology to debate and discuss the big issues and examine trends in marketing technology and customer experience.