The Experience Makers

What’s driving the experience economy?

av The Experience Makers | Publicerades 7/16/2019

In this episode, The Experience Makers look at the growing need for immediacy; privacy and trust; the evolution of shopping habits; AI and the rise of the voice interface and more. Cognifide’s Leigh Gammons is joined by Adobe's Jamie Brighton to discuss how marketers and technologists are responding and how the technology is changing to fulfill consumer expectations. Follow Cognifide on:

Om Podcasten

WPP technology supremos, Cognifide, bring you insight, inspiration and top tips on making the most of your MarTech investment to create a compelling customer experience. Hosted by technology journalist, Gemma Milne, this series brings together some of the best minds from the world of marketing, business and technology to debate and discuss the big issues and examine trends in marketing technology and customer experience.