Marketing for small manufacturing shops doesn't have to be terrible

Guest Emily Wilkins of Marketing Metal joins hosts Dan Davis and Jim Gorzek to talk about how job shops and other small metal fabrication and manufacturing businesses need to step up their game when it comes to marketing, social media, and an overall digital presence. After working from a number for fab shops, manufacturers, and marketing companies, Michigan-based Wilkins decided to start her own marketing firm to improve the relationship between manufacturer and marketer. Jump ahead to the 10:25 mark to get to our conversation with Emily. Dan, Jim and the guys also empathize with Harry Styles after watching him get hit with a bottle while performing in Chicago; open a few bag Zapp’s Spicy Cajun Crawtators potato chips; chat about the substantial frozen pizza selection and Woodman’s grocery stores; and figure out what the heck is going on at Pizza Ranch.

Om Podcasten

The Fabricator Podcast brings you conversations with people who make things out of metal. We speak with manufacturing leaders, metal fabricators, welders, job shop owners, small business entrepreneurs, artists, marketers, educators, and more. Host Dan Davis, Editor-in-Chief of The Fabricator, and a rotating co-hosts also go beyond discussing just manufacturing and the skilled trades, and chats about pop culture, current events, food, music, movies, comedy, and, of course, robots. Episodes drop on Tuesdays. The Fabricator Podcast is presented by the Fabricators and Manufacturers Association and part of the FMA Podcast Network.