TFB 024: How an online florist boxed clever
On today’s show, I’m with Aron Gelbard, the co-founder of Bloom & Wild – the online flat pack florists.Founded in 2013 by Oxford graduate Aron and former hedge fund partner Ben Stanway, Bloom & Wild deliver tens of thousands of bouquets a month to the letterboxes of customers in the UK and Ireland.On today’s show, Aron explains the tactics he used in the early days to get the business noticed and how a lucky encounter with a newspaper editor got them their first break in PR.You’re also going to learn how to transform people’s perceptions with the right messages. How did they get customers to go for flowers in a box and not a bouquet?It’s inspiring to hear how Bloom & Wild have brought such creativity to what must be one of the oldest gifts around.And it’s fascinating to see that, as with more and more digital businesses, communications runs through everything – from the customer experience to the visual brand and the way the product itself is presented.The lesson here is that if you want to succeed in the online delivery space you have to think from your customer’s perspective - how they would want to be communicated with. Follow these guys and your business will bloom!