TFB 061: Is it time to Face(book) the music and unfriend?
On today’s show, I take a look at why over-reliance on Facebook advertising could be a very risky strategy in 2018 and why PR is SEO. So many of us small business owners have come to depend on Facebook as the number one way to get our messages in front of customers. But a spate of recent reputational crises and the fact that Apple has announced it will soon block the Facebook tracking pixel mean that the good times could be coming to an end. Perhaps not in the next six months but in today’s episode, I argue why now is the right time to diversify your online marketing efforts. PR fuelled SEO is the only way to guarantee your reputation online and start to build the awareness levels and credibility that your business deserves. Appearing high on Google rankings for search terms connected to your business is going to put you in the driving seat in 2018. Of course, this is nothing new but the Google algorithms are now more than ever trying to measure the real-world relevance of your business and that means appearing in mainstream media and high profile blogs and podcasts – all with backlinks to your website. Where traditional SEO folk can’t help you is understanding what makes your business truly newsworthy and capable of securing these major pieces of media coverage. PR is SEO in the digital world. In today’s episode of The Famous Business, you’re going to learn why the time is right to unfriend your Facebook advertising campaign and how to start to get national media coverage that Google loves. The first step is you need to know how to pitch to a journalist so check out TFB060 to learn more about that. P.S In this episode, I mention a couple of recent studies that conclude Generation Z is leaving Facebook at an alarming rate. You can see those here and here.