Leading With Purpose with Katie Welch

In an industry where gloss can overshadow substance, Katie Welch, the CMO of Rare Beauty, is rewriting the playbook on brand building with authenticity and heart. This episode takes you behind the scenes of her strategic approach to marketing that's fiercely loyal to the beauty company's values, community, and founder, Selena Gomez—while testing and learning with the pressure of 10M+ people watching.Join Katie and Farryn as they discuss the power of paying it forward, partnering with Sephora, nurturing the next wave of C-suite leaders, and how to land a job at Rare Beauty.Connect with Farryn Weiner, host of The Farrynheight Podcast, HERE.Interested in raising brands? Connect with us HERE and learn more about Farrynheight HERE.Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

The Farrynheight Podcast is an audio destination at the intersection of work, life, and play. Through conversations amongst friends, mentors, and thought leaders, Farryn Weiner—the award-winning brand marketer and strategist behind Sweetgreen, Michael Kors, Jetsetter.com, and now, founder of creative marketing agency, Farrynheight—unpacks everything from the topical to the trenches. Through in-depth interviews with people at the top of their game, she tackles how to interchangeably build your brand, your team, and your life. Come for the actionable advice. Stay for the universal truths. Hosted on Acast. See acast.com/privacy for more information.