The High Road with Luke Anderson

First to market? You’re likely building the plane while flying it. That’s exactly what Luke Anderson did while creating Cann—the first low-dose 2-2.5% THC cannabis beverage in the CPG space. With 45 diverse celebrity shareholders and short film commercials featuring Ke$ha, Benny Drama, Patricia Arquette, and more, Cann has been garnering serious buzz. On this episode, Luke and Farryn chat about the highs and lows of entrepreneurship, putting values over profits and growth, and the choice to center Cann’s social media efforts on social justice reform to combat the war on drugs, stand up for marginalized communities that have been most impacted by cannabis laws, and educate his audience on it all.Connect with Farryn Weiner, host of The Farrynheight Podcast, HERE.Interested in raising brands? Connect with us HERE and learn more about Farrynheight HERE.Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

The Farrynheight Podcast is an audio destination at the intersection of work, life, and play. Through conversations amongst friends, mentors, and thought leaders, Farryn Weiner—the award-winning brand marketer and strategist behind Sweetgreen, Michael Kors, Jetsetter.com, and now, founder of creative marketing agency, Farrynheight—unpacks everything from the topical to the trenches. Through in-depth interviews with people at the top of their game, she tackles how to interchangeably build your brand, your team, and your life. Come for the actionable advice. Stay for the universal truths. Hosted on Acast. See acast.com/privacy for more information.