What is Influence? with Julianne Fraser

It's safe to say we're all familiar with influencer marketing — we experience at least five #sponsored posts a day. But when it comes to knowing the ins and outs of authentic influence, we're a bit in the dark. Julianne Fraser, on the other hand, is an expert. Having worked in marketing her entire career, she founded Dialogue — a digital brand marketing consultancy dedicated to expanding the influence and growth of luxury and lifestyle brands — in 2017. She rebels against formulas in favor of meaningful and lasting relationships, and her unique approach has catapulted most, if not all, of today's biggest brands. In this episode, she and Farryn tackle the age-old elusive question of what is influence? Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

The Farrynheight Podcast is an audio destination at the intersection of work, life, and play. Through conversations amongst friends, mentors, and thought leaders, Farryn Weiner—the award-winning brand marketer and strategist behind Sweetgreen, Michael Kors, Jetsetter.com, and now, founder of creative marketing agency, Farrynheight—unpacks everything from the topical to the trenches. Through in-depth interviews with people at the top of their game, she tackles how to interchangeably build your brand, your team, and your life. Come for the actionable advice. Stay for the universal truths. Hosted on Acast. See acast.com/privacy for more information.