Building a Social Responsibility Brand
tentree was founded as a fashion brand with an underlying goal: to help plant more trees around the world to stem climate change. Over the past seven years, they’ve grown from a start-up selling t-shirts to a firm with a presence across North America and Europe. Derrick Emsley talks about how to use social media to build an on-trend brand and how to understand what drives a social-responsibility-minded consumer. We also discuss how to be authentic when communicating sustainable/environmental related cause