084 - An Interview with Hope Macaulay

The podcast is back after a short summer break and I am SO excited to share with you my next guest for today’s episode - it’s Hope Macaulay - contemporary luxury & bespoke fashion designer. Hope's handmade-to-order, garments have been featured in Vogue, Elle, Vanity Fair and the New York Times plus seen on Gigi Hadid! The garments are produced all over Northern Ireland, by a small team of knitters and seamstresses – and also by Hope herself! They all strongly believe in high quality, made-to-order, handmade garments, shopping small, and supporting local women in the community. In this episode we discuss : How Hope’s brand transitioned from her graduate collection What her design process looks like How she feels about the copycat YouTube videos which have over 1 million views!   Are you ready to discover what it takes to become a 6-figure fashion brand?  Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today!  It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.   For example … *Do you regularly update your website and analyse your competitors' pricing?  *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy?  Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…   LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH HOPE VIA THE LINKS BELOW: https://hopemacaulay.com https://www.instagram.com/hope.macaulay   LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode!   CONTACT ME If you’d like to find out more about working together on your brand, click here

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After 15 years in the fashion industry, I'm now a fashion brand consultant working 1:1 with new & innovative clothing brands. My focus with The Fashion Brand Clinic Podcast is to open up the conversation & highlight the many roles within the fashion industry & also educate emerging fashion brands with industry information they can't find online.