107 - How To Go Viral with Dhillan @ Ratchet Clothing Company
This week I’m introducing Dhillan Bhardwaj, CEO and Founder of Ratchet Clothing. Dhillan tells us how he quit college to start a unique and affordable unisex clothing brand for people who wanted more than what you would find on the high street. He hasn’t studied fashion & taught himself everything when it came to tie dye so every item is handmade, & different in its own unique way. Dhillan started Ratchet when he was just 16 years old when his weekend job was washing cars at his uncle's garage for £1 a car. From 2012 Ratchet has been worn by Miley Cyrus, Madonna, Drake, Rihanna and more. He even got invited to David Cameron's house when he was our Prime Minister for tea! His brand has since grown organically & prides himself on the fact his customers are more like a big family, because he involves them in every step of the process! In this episode we discuss : Dhillan’s whirlwind journey to growing a business from the age of 16 The celebrity endorsements he received after going viral on twitter Important charity work the brand does which remains at the core of his business Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success. For example … *Do you regularly update your website and analyse your competitors' pricing? *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy? Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE https://www.instagram.com/RATCHETCLOTHINGCOMPANY JOIN are you in the early stages of launching or building your fashion business ~& looking for some support & guidance? Follow me on instagram @thefashionbrandclinic LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here