109 - There's Riches in the Niches with Sharmadean Reid MBE
This week I had a pinch me moment speaking to the iconic businesswoman Sharmadean Reid! Fun story, when I was working for a start up brand, I actually packaged up a PR gift to send to Sharmadean in the hope that she would wear it (she did of course!) and then fast forward 4 years I’m interviewing her for the podcast & collaborating with her on The Stack World! The Stack World is for the entrepreneurial community of innovators and changemakers. With five distinct content pillars - BEAUTY / WELLNESS / BUSINESS / CULTURE / SOCIETY, The Stack is about achieving higher ground and higher purpose through knowledge sharing. They’re creating spaces for intelligent, ambitious mission driven women who see themselves as infinite learners. Sharmadean talks us through her career which spans from a brand consultant and fashion stylist for Nike & Asos to launching WAH, a hip hop magazine for girls in 2006 which then evolved into the WAH Nail Salon. She was actually awarded an MBE from HRH Queen in 2015 for services to Beauty and Women! Just before Christmas, I received a message from Rhea (actually a previous guest on the podcast!) who now works at The Stack World telling me she had an exciting opportunity for me & it was to create a membership club in collaboration with The Stack World for people who are early on in their journey to becoming a fashion brand owner! Sharmadean’s values align so closely with my own to help creatives make more money so it was an immediate YASSSS! The Fashion Brand Clinic is an accessible way to work with me when you’re still in the early stages & budget might be tight! You can absorb as much information as possible & learn from my 15 years of industry experience & apply it to your business! Every Thursday I host something called Thursday Therapy & you can ask me anything that’s playing on your mind! Plus I host monthly live workshops exclusive to club members, share retail news, industry insights & trend information! If that wasn’t enough you also join a cool micro community (away from social media) of other fashion creatives who know exactly what you’re going through :) You can join the club in 3 simple steps : 1. Download The Stack World App (link in the show notes) 2. Create a free profile 3. Search The Fashion Brand Clinic & join! In this episode we discuss : Sharmadean’s impressive career in beauty, wellness & technology Building The Stack World through the pandemic Finding your place within a competitive industry Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success. For example … *Do you regularly update your website and analyse your competitors' pricing? *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy? Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE Sharmadean Reid (@sharmadeanreid) • Instagram photos and videos JOIN are you in the early stages of launching or building your fashion business & looking for some support & guidance? Join The Fashion Brand Clinic here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! contact me If you’d like to find out more about working together on your brand, click here