120 - Sustainable Sourcing in the UK with Danielle Hissyfit Clothing
Danielle is the founder and designer at Hissyfit Clothing ! 🌼 From starting in her nanas spare room, to now owning a bingo hall that will house her manufacturing, fulfilment, and marketing all in one place! 🌼All her fabric is deadstock/ rejected fabric from other big retailers 🌼Some fabrics have been traced back … one customer’s nan had a Bonmarché top in the exact same print as one of the best selling hankie tops! 🌼Bill the manufacturer used to make clothes for the likes of New Look and Ann Summers in the 90s and has been a sustainable king from the start and has NEVER thrown anything away … Danielle often goes hunting through the warehouse to dig out old deadstock pieces that he’s kept that have now came back into fashion! 🌼Her rise to TikTok fame during lockdown doing ‘a day in the life of’ videos and her popular ’20 ways to style’ 🌼Danielle loves to design things that are multiple ways to wear them i.e reversible skirts 🌼Her price points are always affordable where nothing is above £50 🌼She never set up Hissyfit to be ‘sustainable’ Hissyfit is sustainable by accident - all of her sustainable practices were because she hates waste and so does Bill and they both believe with working with what you’ve got In this episode we discuss : How Hissyfit clothing was born from a chance encounter in a sex shop Danielle’s mission to bring fashion back to Birmingham The unique relationship she has built with her UK factory owner, Bill Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve! I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing. As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales. However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level! In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success. For example … *Do you regularly update your website and analyse your competitors' pricing? *Do you frequently update your website's content and product offerings to keep customers engaged? *Does your fashion brand have a content marketing strategy? Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare. Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself… LINKS MENTIONED IN THE EPISODE Creative Sales Coach (@elizabethstilesuk) • Instagram Create your own fashion brand (@thefashionbrandclinic) • Instagram HISSY FIT CLOTHING (@hissyfitclothing) • Instagram photos and videos JOIN Do you wake up each morning thinking WTF am I going to post on social media today?! Find out more about The Visibility Project here! LISTEN You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don’t miss an episode! SPONSOR This week’s podcast episode is Sponsored by Olive & Frank! You can shop here and use the code ELIZABETH10 to get 10% off your purchase CONTACT If you’d like to find out more about working together on your brand, click here