How To Sell Your Nutrition Services More Confidently

What comes to mind when you hear the word sales? Is it fear, sleaze, anxiety, or something else negative? So many nutritionists and dietitians struggle with selling confidently. I know I used to. This episode is meant to help you make selling easier and maybe even something that you enjoy.   The Importance of Selling as a Nutritionist They certainly don’t teach sales in nutrition school. In fact, many nutritionists never have to sell anything because they work at a place where clients are provided for them. Or if they take insurance, there isn’t much to sell either. However, if you’re running a cash business, you need to get comfortable with selling. Several things will go wrong otherwise. You can energetically repel customers, you’ll be awkward on discovery calls, and you won’t make the sales your business needs. If selling feels icky to you, remember that you are selling people a service that they already want.   Creating an Authentic Selling Experience The first step to an authentic sales process involves connecting with your potential client. This will look different for everyone. Yet, the goal is always to build the “like, know, trust factor”. There’s a lot of vulnerability that goes into getting on a sales call as a customer. That’s why it’s your job as a professional to build connections and trust. After the initial rapport is built, you’ll get into the listen and learn phase. It’s important that you determine if you really are the right person for your client. You don’t want to waste each other’s time. Your goal is to figure out the client’s main problem right now and assess how serious they are about solving it. You can next move on to talking about the transformative nature of your services. By this point, you’re clear on what your client wants to achieve. While there are no guarantees, you should explain how you’re going to get them from their current problem to the solution they’re seeking.   Getting Clarity and Closing the Sale Once you get through the first three steps, you get to decide if this person is the right client for you. You’ll need a specific offer to share. At this point, you should have enough information to decide which of your offers to share given their specific problem. You’re now ready to close the sale. They may have questions or even objections. If you’ve prepared, you have already anticipated these. This is the time to answer questions in a way to dismantle objections and the client won’t feel any more resistance. What problem do you have to solve for your customers? Leave a comment on the episode page!   In This Episode Why sales are important [3:00] Why selling people what they already want creates an authentic experience [8:15] Getting to know if a client is right for you [19:10] Talking about the transformative nature of what you do [23:45] How to decide what to offer a potential client [26:00] Closing the sale by addressing objections [29:00] Knowing the specific problem you solve [34:30]   Quotes “If you’re going to be taking cash, you absolutely have to get comfortable and confident with selling in order for your business to be successful. You literally cannot have a successful business if you do not learn to sell your services.” [4:40] “You have to be selling something that your ideal client already wants. This is exactly why authentic selling is not icky. It’s not gross. It’s not scammy. It’s a service.” [8:45] “We’re not trying to put words in our potential client’s mouth. We’re not making them feel a way that they’re not already feeling. We’re using effective questions to elicit this during a sales call.” [25:36]   Review Fed and Fearless on Apple Podcasts! Send a screenshot of your review to hello@lauraschoenfeldrd.com or send me a DM on Instagram and I’ll send you my Overcoming Undereating eBook. If you post your favorite episode in your Insta stories and tag me @LauraShoenfeldRD, I’ll also send you my 14-Day Calorie Challenge Recipe Guide!   Links Apply to the Nutrition Business Accelerator Get the Profit Planning Workbook Leave a review of Fed and Fearless! Sign Up For The Free Training: The 5 Secrets of Fearlessly Healthy Women of Faith Learn more about business coaching with me Got a question you’d love to hear me answer on the show? Leave me a voice message here! Join the Fed and Fearless Society on Facebook Follow me on Facebook | Instagram | Twitter | Pinterest Podcast production & marketing support by the team at Counterweight Creative

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Calling all entrepreneurs and purpose driven-women! Are you ready to become fearless in your body, mind, and business? Learn how to change your identity, beliefs, and habits, so you can transform your health and your business from the inside out. It’s possible to achieve your biggest, life-changing goals without the frustration, obsession, or negative self-talk that so many women subject themselves to every day. All you need are the right tools, the right mindset, and the faith to turn your dreams into reality. And I’m here to guide you along the way! This podcast is for you if: - You love learning about nutrition and health and how to optimize it. - You're motivated to uncover the mindset blocks holding you back. - You know you have a big purpose to fulfill and want help achieving it. - You love going into the "woo" and desire to grow spiritually. - You're here to make a big impact on the world through business, charity, or any other entrepreneurial endeavor. My passion is helping entrepreneurial women become the best version of themselves while pursuing the kind of life they actually want.... one with abundant freedom, joy, and peace. On this podcast, you'll learn about a wide variety of topics that impact your ability to live the life you desire, from nutrition, to fitness, to business, and much more. And we're willing to have all the awkward, candid conversations so you can learn what you need to know to live your best life!