Ep 100: Celebrating 100 Episodes with Erica Werber & The Scents of NYC

Erica Werber, founder of Literie Candle, joins me on today’s 100th episode! She launched what she thought was a pandemic hobby with the help of her kids scent sampling while remote learning and planned to then return to her normal career. However Literie sold over 10,000 candles in just nine months after launching. Literie’s inspiration and branding is like a love letter to NYC with scents for different memories throughout NYC, developed during a time when people couldn’t go out and smell them. Literie candles are created with a vegan soy and coconut wax blend paired with high-quality fragrance oils. They are always sulfate-free, phthalate-free, animal cruelty-free, and non-toxic. Listen in to hear about Erica’s journey launching a new product during the pandemic and the decisions she made that led her business to success.   In this episode you will hear about: -Launching a new brand in the middle of a pandemic -How she sold 10,000 candles within 9 months of launching -Why she started with PR to launch her business -Her unique April Fools launch strategy -How advertising impacted her product sales -Why the candle brand is resonating with customers -Why making a clean product was so important to Erica   Connect with Literie Candle: Web: https://literiecandle.com  Instagram: @literiecandle TikTok: @literiecandle If you have any other tips or ideas or want to connect, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast. Sign up for the 12 week Mastermind with My Founder Circle at https://mfcmastermind.com/scaleyourbizmastermind  and use code QUOTABLE on your APPLICATION for your bonus social media audit and 30 minute call with Emily & Ankita.   Register for the free virtual workshop event  How to develop & track KPIs for consistent business growth with the founders of My Founder Circle.

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Founder of Quotable Media Co, Alessandra Pollina, is amplifying the stories of women-owned businesses and bringing you authentic inspiration from her years of experience as the leader of her own boutique PR agency. How do I start a business? What are successful female entrepreneurs doing to stand out? How can I get my product in the news? Where are female entrepreneurs investing their time and money? What are the PR tips I need for my small businesses? Whether you’re just getting started with a new business idea, or if you’ve been running a company for years, consider this show your companion through it all. Quotable: A Female Entrepreneur Podcast is a conversation style business and marketing podcast, filled with practical tips to take your brand to the next level, and real life behind the scenes stories from other women in business to inspire you to see what’s possible, dream bigger, and never have to feel alone in business again. Host Alessandra Pollina brings you PR and marketing tips, business and networking hacks, goal setting tips and more to help you grow your brand and check off all of those business benchmarks. Alessandra shares authentic advice on life as a female entrepreneur and staying true to yourself along the way, and as part of the Quotable mission to amplify the stories of women-owned businesses, she’s interviewing female entrepreneurs who are doing it all too. Hear from others who have overcome their challenges and seen success in their own unique industries. From product based businesses, to e-commerce and digital marketing, to finance gurus and business coaches- there is a story here just for you. If you’re interested in more inspiration and stories of female entrepreneurship check out Quotable’s other platform for amplifying women’s voices, Quotable Magazine, online and in print at quotablemediaco.com/quotable-magazine. Because we’re quotable and so are you. Learn more at www.quotablemediaco.com/podcast and follow along at @quotablemediaco and at @quotablemagazine