Ep 107: Renee Perkins on Building a Boutique Marketing Agency During the Pandemic

In this week’s episode, I got to talk with Renee Perkins, CEO and Founder of Nantucket Island Marketing (NIM). NIM is an east coast digital marketing agency that provides growth-driven marketing solutions which connect small businesses with their target customers that was founded in 2020, right after the pandemic hit. We got to chat about what inspired her to launch her business and hear how she has built a successful marketing agency from the ground up, straight out of college. When the world shut down in the middle of her post graduate job hunting and with hiring at a stand still she took matters into her own hands. Renee’s parents are also entrepreneurs so the idea of starting her own business was not completely out of left field. With a degree in marketing, and being raised on Nantucket Island, Renee started going door to door to offer her marketing services. It was then that Nantucket Island Marketing was born. Listen in to hear Renee’s unique business launch story, what decisions have made the difference in her success and how she stays motivated through it all. “I want this to be a we thing and not just a me thing,” she shared on staying motivated. Renee started building her team in the first few weeks of launching her business and credits her success to having a solid support system early on. In this episode you will hear: -How the pandemic propelled her to launch her marketing agency straight out of college -Why she started building a team early and which hires she made first -How she scaled her business operations -Where she invests her own marketing dollars -Her tips for a seasonal business marketing strategy  -Why outsourcing can actually bring in more revenue    We’d love to hear from you. Comment on this week’s episode’s Instagram post with how Renee’s story has inspired you and be sure to share with a friend that needs some fresh inspo too! If you have any other tips or ideas leave a comment under the post for this episode on our Instagram page @quotablemediaco or shoot me a DM. You can also connect with us at our Quotable Magazine Instagram account @quotablemagazine   For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.  Did you love this week’s episode?  Leave us a review! Connect with Renee and Nantucket Island Marketing: Email: info@nantucketislandmarketing.com  Web: https://www.nantucketislandmarketing.com Instagram: https://www.instagram.com/nantucketislandmarketing/ Facebook: https://www.facebook.com/nantucketislandmarketing  Try Thinkific and turn your expertise into revenue, no technical experience required.   Please note, this is an affiliate link which means that if you try the service using my link, I'll receive a small commission. This helps support the podcast and allows me to continue to make free content. I only recommend products and services that I use and love.

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Founder of Quotable Media Co, Alessandra Pollina, is amplifying the stories of women-owned businesses and bringing you authentic inspiration from her years of experience as the leader of her own boutique PR agency. How do I start a business? What are successful female entrepreneurs doing to stand out? How can I get my product in the news? Where are female entrepreneurs investing their time and money? What are the PR tips I need for my small businesses? Whether you’re just getting started with a new business idea, or if you’ve been running a company for years, consider this show your companion through it all. Quotable: A Female Entrepreneur Podcast is a conversation style business and marketing podcast, filled with practical tips to take your brand to the next level, and real life behind the scenes stories from other women in business to inspire you to see what’s possible, dream bigger, and never have to feel alone in business again. Host Alessandra Pollina brings you PR and marketing tips, business and networking hacks, goal setting tips and more to help you grow your brand and check off all of those business benchmarks. Alessandra shares authentic advice on life as a female entrepreneur and staying true to yourself along the way, and as part of the Quotable mission to amplify the stories of women-owned businesses, she’s interviewing female entrepreneurs who are doing it all too. Hear from others who have overcome their challenges and seen success in their own unique industries. From product based businesses, to e-commerce and digital marketing, to finance gurus and business coaches- there is a story here just for you. If you’re interested in more inspiration and stories of female entrepreneurship check out Quotable’s other platform for amplifying women’s voices, Quotable Magazine, online and in print at quotablemediaco.com/quotable-magazine. Because we’re quotable and so are you. Learn more at www.quotablemediaco.com/podcast and follow along at @quotablemediaco and at @quotablemagazine