EP 109: Rachael Meyers on the Power of Branding & True Community

This week I am so excited to be chatting with Rachael Meyers, founder of The Collective Co, a coworking space for Boston women to work, gather, collaborate and feel a greater sense of self-worth.  Rachael grew up on the Massachusetts South Shore and after a ten year hiatus living and working in NYC, she and her husband decided to move back to raise their family. As a mother working from home she quickly realized how important it was to have a space dedicated to connection and creation, free from the distractions that home can bring with it. As she spoke with peers, friends and family she realized that she wasn't alone in this need and set out to create The Collective Co.  Rachael and many other moms like her needed a space and community to nurture “all of the little identities” in their lives, outside of motherhood. So she started building out her business plan prior to the pandemic and was set to sign a lease on her new space the week before the world shut down. Listen in to hear how she used her background in marketing to begin building her business and community even without a physical space.  In this episode you will hear: -How she launched a new business in the middle of the pandemic -The nitty gritty details of finding and opening a brick and mortar space -How she used the power of branding to build the business before having a physical space -The importance of finding your niche & community to driving business forward -How sharing what you have actually brings value- instead of takes away We’d love to hear from you. Comment on this week’s episode’s Instagram post with how Rachael’s story has inspired you. If you have any other tips or ideas leave a comment under the post for this episode on our Instagram page @quotablemediaco or shoot me a DM. You can also connect with us at our Quotable Magazine Instagram account @quotablemagazine   For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.  Did you love this week’s episode?  Leave us a review! Connect with Rachael: Web: www.theccsouthshore.com   Instagram: https://www.instagram.com/theccsouthshore  Facebook: https://www.facebook.com/theccsouthshore  Podcast: https://www.theccsouthshore.com/thecc-podcast   Listen to Alessandra on the Collective Co. Podcast here.   Try Thinkific and turn your expertise into revenue, no technical experience required. Please note, this is an affiliate link which means that if you try the service using my link, I'll receive a small commission. This helps support the podcast and allows me to continue to make free content. I only recommend products and services that I use and love.

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Founder of Quotable Media Co, Alessandra Pollina, is amplifying the stories of women-owned businesses and bringing you authentic inspiration from her years of experience as the leader of her own boutique PR agency. How do I start a business? What are successful female entrepreneurs doing to stand out? How can I get my product in the news? Where are female entrepreneurs investing their time and money? What are the PR tips I need for my small businesses? Whether you’re just getting started with a new business idea, or if you’ve been running a company for years, consider this show your companion through it all. Quotable: A Female Entrepreneur Podcast is a conversation style business and marketing podcast, filled with practical tips to take your brand to the next level, and real life behind the scenes stories from other women in business to inspire you to see what’s possible, dream bigger, and never have to feel alone in business again. Host Alessandra Pollina brings you PR and marketing tips, business and networking hacks, goal setting tips and more to help you grow your brand and check off all of those business benchmarks. Alessandra shares authentic advice on life as a female entrepreneur and staying true to yourself along the way, and as part of the Quotable mission to amplify the stories of women-owned businesses, she’s interviewing female entrepreneurs who are doing it all too. Hear from others who have overcome their challenges and seen success in their own unique industries. From product based businesses, to e-commerce and digital marketing, to finance gurus and business coaches- there is a story here just for you. If you’re interested in more inspiration and stories of female entrepreneurship check out Quotable’s other platform for amplifying women’s voices, Quotable Magazine, online and in print at quotablemediaco.com/quotable-magazine. Because we’re quotable and so are you. Learn more at www.quotablemediaco.com/podcast and follow along at @quotablemediaco and at @quotablemagazine