Ep 113: Reframing How to Set Your PR Goals- Not Based on Outcomes but on What Feels Good

A lot of people get stuck on getting started with something because they don’t know what to be aiming for. I find that people often overthink it, especially when it comes to PR, and So on this week’s episode, I want to argue a potentially unpopular reframe of how to set your goals. Which is, if you’re doing PR for yourself, your own brand, don’t overthink your outcomes or goals too much. Focus on what feels good.   I want to help eliminate any stress or hesitation you’ve had about starting your brands PR outreach and truly believe shifting the way you frame your goals will bring about more alignment and better media coverage for your brand. It’s time to stop overthinking and step into what lights you up!  Listen in to hear more on how to do that and where to shift your focus to achieve a PR plan that you feel good about moving forward.   In this episode you will hear: -The impact of all media coverage on your business Why it's important to reach out to outlets you that align with you and not just your target customer -Keys to building confidence in your media outreach -How setting realistic goals yields results -Why focusing on what feels good will bring momentum to your media coverage    I would love to hear how this helped you! Comment on this episode’s Instagram post and share who you’re going to pitch next. If you have any other tips or ideas leave a comment under the post for this episode on our Instagram page @quotablemediaco or shoot me a DM. You can also connect with us at our Quotable Magazine Instagram account @quotablemagazine   For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

Om Podcasten

Founder of Quotable Media Co, Alessandra Pollina, is amplifying the stories of women-owned businesses and bringing you authentic inspiration from her years of experience as the leader of her own boutique PR agency. How do I start a business? What are successful female entrepreneurs doing to stand out? How can I get my product in the news? Where are female entrepreneurs investing their time and money? What are the PR tips I need for my small businesses? Whether you’re just getting started with a new business idea, or if you’ve been running a company for years, consider this show your companion through it all. Quotable: A Female Entrepreneur Podcast is a conversation style business and marketing podcast, filled with practical tips to take your brand to the next level, and real life behind the scenes stories from other women in business to inspire you to see what’s possible, dream bigger, and never have to feel alone in business again. Host Alessandra Pollina brings you PR and marketing tips, business and networking hacks, goal setting tips and more to help you grow your brand and check off all of those business benchmarks. Alessandra shares authentic advice on life as a female entrepreneur and staying true to yourself along the way, and as part of the Quotable mission to amplify the stories of women-owned businesses, she’s interviewing female entrepreneurs who are doing it all too. Hear from others who have overcome their challenges and seen success in their own unique industries. From product based businesses, to e-commerce and digital marketing, to finance gurus and business coaches- there is a story here just for you. If you’re interested in more inspiration and stories of female entrepreneurship check out Quotable’s other platform for amplifying women’s voices, Quotable Magazine, online and in print at quotablemediaco.com/quotable-magazine. Because we’re quotable and so are you. Learn more at www.quotablemediaco.com/podcast and follow along at @quotablemediaco and at @quotablemagazine