Ep 115: Creating a Pitch from Existing Content

I know you’re already creating a ton of content between social media posts, blog posts, things you’re talking to people about, things you’re putting on your website, etc. In this week’s episode I dive into how these are things that you can use when you don’t know what to pitch next. We all know that repurposing content is something to do when it comes to social media or your other marketing material, so I just want to take that one step farther and open your eyes to how you can also use it for your PR!   Listen in to hear more about how you can create your next media pitch from content you’ve already created. “You already have the actual content written so you can actually take sentences from your social media caption or from your blog post and use those to back up the information in your pitch or to back up your pitch angle.”   In this episode you will hear -How to repurpose your Instagram content for PR -Why it’s important to discover what topics resonate with your audience -How repurposing content boosts your credibility -Ways to figure out the theme of your content without a strategy already in place -How to find your next pitch angle- from content you’ve already created     I would love to hear how this helped you! Comment on this episode’s Instagram post and share who you’re going to pitch next. If you have any other tips or ideas leave a comment under the post for this episode on our Instagram page @quotablemediaco or shoot me a DM. You can also connect with us at our Quotable Magazine Instagram account @quotablemagazine   For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit quotablemediaco.com/podcast.   Want to contribute to Quotable Magazine? Email your article to magazine@quotablemediaco.com and we’ll see if we can get it in the next print issue, and we can definitely get it up online!    If you’re interested in advertising in an upcoming issue and getting your brand in front of our highly targeted audience of female founders and women business leaders, while supporting a publication with a mission like ours, email  magazine@quotablemediaco.com with ‘sponsorship’ in the subject line and we’ll send you more details!    JOIN ME for a virtual coffee chat for female founders this Friday, nov 18th, at 9am est. RSVP on eventbrite to get the link to join. I’ll put the details in the show notes. 

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Founder of Quotable Media Co, Alessandra Pollina, is amplifying the stories of women-owned businesses and bringing you authentic inspiration from her years of experience as the leader of her own boutique PR agency. How do I start a business? What are successful female entrepreneurs doing to stand out? How can I get my product in the news? Where are female entrepreneurs investing their time and money? What are the PR tips I need for my small businesses? Whether you’re just getting started with a new business idea, or if you’ve been running a company for years, consider this show your companion through it all. Quotable: A Female Entrepreneur Podcast is a conversation style business and marketing podcast, filled with practical tips to take your brand to the next level, and real life behind the scenes stories from other women in business to inspire you to see what’s possible, dream bigger, and never have to feel alone in business again. Host Alessandra Pollina brings you PR and marketing tips, business and networking hacks, goal setting tips and more to help you grow your brand and check off all of those business benchmarks. Alessandra shares authentic advice on life as a female entrepreneur and staying true to yourself along the way, and as part of the Quotable mission to amplify the stories of women-owned businesses, she’s interviewing female entrepreneurs who are doing it all too. Hear from others who have overcome their challenges and seen success in their own unique industries. From product based businesses, to e-commerce and digital marketing, to finance gurus and business coaches- there is a story here just for you. If you’re interested in more inspiration and stories of female entrepreneurship check out Quotable’s other platform for amplifying women’s voices, Quotable Magazine, online and in print at quotablemediaco.com/quotable-magazine. Because we’re quotable and so are you. Learn more at www.quotablemediaco.com/podcast and follow along at @quotablemediaco and at @quotablemagazine