EP 116: Cecile Antier on Launching a Gender Inclusive, Fully Sustainable Brand of Tights

On this week’s episode, I had the pleasure of speaking with Cecile Antier, mother, fashion lover, former lawyer and proud founder & CEO of Les Belles. Launched September 2021, Les Belles is a gender/race/size inclusive tights/hosiery brand that’s completely DTC, and fully sustainable. Cecile revealed that the 3 pillars of Les Belles are to be innovative, inclusive and fun! Born and raised in France, Cecile has been wearing collants (that’s French for tights) for as long as she can remember. They’re a French woman’s wardrobe staple and central to her fashion story. Cecile wears tights for her own pleasure, to add power to a suit or sensuality to her sneakers.  Les Belles was launched out of Cecile’s desire for everybody to experience the same freedom at an affordable price. Les Belles tights are meticulously crafted for every gender, size, shape and personality in an ethical, eco-conscious factory,and made to be ultraluxe and robust—but with sustainability, inclusivity, affordability and social responsibility in mind. They use 3D-knit technology, recycled materials and innovative designs that merge science and fashion to create cruelty-free collants (tights) that not only look good and feel amazing, but last. Listen in to learn more about Cecile’s inspiration for launching Les Belles and how she has built a self funded, profitable, direct to consumer brand of tights in the US that makes inclusivity and sustainability a top priority- all while making tights fun for everyone!   In this episode you will hear: -Cecile’s journey from being a lawyer to launching a new product in the US -The (French) inspiration behind the brand - How Les Belles is revolutionizing the tights market through sustainability and gender inclusivity - Les Belles’ unique marketing testing approach to getting started  -How she launched a self funded, profitable, direct to consumer brand in the US   I would love to hear how this inspired you! Comment on this episode’s Instagram post and let us know which style you plan to try! If you have any other tips or ideas leave a comment under the post for this episode on our Instagram page @quotablemediaco or shoot me a DM. You can also connect with us at our Quotable Magazine Instagram account @quotablemagazine   For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit quotablemediaco.com/podcast.   Connect with Les Belles: Web: lesbelles.co Instagram: @lesbelles.co Join the DIY PR Bootcamp today and book your 1/1 call with me!

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Founder of Quotable Media Co, Alessandra Pollina, is amplifying the stories of women-owned businesses and bringing you authentic inspiration from her years of experience as the leader of her own boutique PR agency. How do I start a business? What are successful female entrepreneurs doing to stand out? How can I get my product in the news? Where are female entrepreneurs investing their time and money? What are the PR tips I need for my small businesses? Whether you’re just getting started with a new business idea, or if you’ve been running a company for years, consider this show your companion through it all. Quotable: A Female Entrepreneur Podcast is a conversation style business and marketing podcast, filled with practical tips to take your brand to the next level, and real life behind the scenes stories from other women in business to inspire you to see what’s possible, dream bigger, and never have to feel alone in business again. Host Alessandra Pollina brings you PR and marketing tips, business and networking hacks, goal setting tips and more to help you grow your brand and check off all of those business benchmarks. Alessandra shares authentic advice on life as a female entrepreneur and staying true to yourself along the way, and as part of the Quotable mission to amplify the stories of women-owned businesses, she’s interviewing female entrepreneurs who are doing it all too. Hear from others who have overcome their challenges and seen success in their own unique industries. From product based businesses, to e-commerce and digital marketing, to finance gurus and business coaches- there is a story here just for you. If you’re interested in more inspiration and stories of female entrepreneurship check out Quotable’s other platform for amplifying women’s voices, Quotable Magazine, online and in print at quotablemediaco.com/quotable-magazine. Because we’re quotable and so are you. Learn more at www.quotablemediaco.com/podcast and follow along at @quotablemediaco and at @quotablemagazine