Ep 82: Lauren Ranalli on Self Publishing and Marketing Strategy That Drives Sales

Lauren Ranalli, award winning self-published author and coach for new authors is joining me today to talk about all the things that go into self- publishing and creating a marketing and branding strategy for your business to drive consistent sales.  We talk about how to keep sales going throughout the year, establishing your audience early on and how to manage expectations. Lauren has successfully self published 3 books and is working on her fourth self-published book. Bringing her experience as a successful self published author, she dives into  the benefits of selling through your website, doing your own distribution and pre-sales and  the numbers that go along with it.   Listen in to hear how to become a successful self-published author and how to build a successful marketing strategy that drives sales! In this episode you will hear: - How Lauren went from marketing professional to self published children’s book author. - How Lauren went from new author to expert coach for new authors. - Why authors get social media strategy wrong and where you should really focus to build momentum for your business. - What she wishes she had known before starting and advice for new authors and entrepreneurs.  Thanks for listening!   Connect with Lauren:  Website- http://www.laurenranalli.com  Instagram- https://www.instagram.com/lauren.ranalli_author Facebook- https://www.facebook.com/LaurenRanalliAuthor Twitter- https://twitter.com/LRanalli_author  Social Media Freebie: https://www.laurenranalli.com/social-media-freebie  Discount code: THANKS15 to get 15% off book orders at www.laurenranalli.com/my-books  (does not apply to book bundles)   If you have any other tips or ideas or want to connect, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

Om Podcasten

Founder of Quotable Media Co, Alessandra Pollina, is amplifying the stories of women-owned businesses and bringing you authentic inspiration from her years of experience as the leader of her own boutique PR agency. How do I start a business? What are successful female entrepreneurs doing to stand out? How can I get my product in the news? Where are female entrepreneurs investing their time and money? What are the PR tips I need for my small businesses? Whether you’re just getting started with a new business idea, or if you’ve been running a company for years, consider this show your companion through it all. Quotable: A Female Entrepreneur Podcast is a conversation style business and marketing podcast, filled with practical tips to take your brand to the next level, and real life behind the scenes stories from other women in business to inspire you to see what’s possible, dream bigger, and never have to feel alone in business again. Host Alessandra Pollina brings you PR and marketing tips, business and networking hacks, goal setting tips and more to help you grow your brand and check off all of those business benchmarks. Alessandra shares authentic advice on life as a female entrepreneur and staying true to yourself along the way, and as part of the Quotable mission to amplify the stories of women-owned businesses, she’s interviewing female entrepreneurs who are doing it all too. Hear from others who have overcome their challenges and seen success in their own unique industries. From product based businesses, to e-commerce and digital marketing, to finance gurus and business coaches- there is a story here just for you. If you’re interested in more inspiration and stories of female entrepreneurship check out Quotable’s other platform for amplifying women’s voices, Quotable Magazine, online and in print at quotablemediaco.com/quotable-magazine. Because we’re quotable and so are you. Learn more at www.quotablemediaco.com/podcast and follow along at @quotablemediaco and at @quotablemagazine