Episode 26: Heidi Luerra on Creating an International Company Around the Business of Art

Is it possible to be a creative entrepreneur or an artist and do all the things it takes to run a successful business? We will learn from someone who knows first hand that, yes, you can! Heidi Luerra joins me today to talk about how she went from a fashion designer at age 19 to starting and running an international business and most recently, writing a book titled, “The Work of Art: A No Nonsense Field Guide for Creative Entrepreneurs.” Heidi is the Founder and CEO of RAW Artists which is the world’s largest independent arts organization. Their mission is to provide tools, resources, exposure, and education to independent artists and creative entrepreneurs. They showcase events in over 70 cities around the world and have an online platform as well. In this episode, you will hear: -How Heidi started her company because she saw a need -Insight into how her business works behind the scenes, and what it's like running a company with multiple locations -How and why she wrote her book Whether you are a creative entrepreneur or not, you will definitely benefit from listening to Heidi’s business and life advice in this episode. Thanks so much for listening! To connect with Heidi, visit her website at https://www.heidiluerra.com/ To find out more about RAW Artists, visit https://rawartists.com/ You can purchase her book, “The Work of Art: A No Nonsense Field Guide for Creative Entrepreneurs” on her website here: https://www.heidiluerra.com/theworkofart This episode is sponsored by Idlewide. Idlewide is a retreat for current and future women entrepreneurs who want to better their business with intentional guidance and support. This 3 day retreat will be kicking off May 2020 at the Stay Alfred in New Orleans. Founding member tickets are now available for special pricing only until December 15th. Learn more and apply to attend at https://www.idlewide.com/. If you have any other tips or ideas, leave a comment under the post for this episode on our Instagram page @femalemillennialentrepreneur. You can find and connect with me @pollinapr and https://www.pollinapr.com/. For any show ideas or to submit a guest to the podcast, please visit https://www.pollinapr.com/podcast/.

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Founder of Quotable Media Co, Alessandra Pollina, is amplifying the stories of women-owned businesses and bringing you authentic inspiration from her years of experience as the leader of her own boutique PR agency. How do I start a business? What are successful female entrepreneurs doing to stand out? How can I get my product in the news? Where are female entrepreneurs investing their time and money? What are the PR tips I need for my small businesses? Whether you’re just getting started with a new business idea, or if you’ve been running a company for years, consider this show your companion through it all. Quotable: A Female Entrepreneur Podcast is a conversation style business and marketing podcast, filled with practical tips to take your brand to the next level, and real life behind the scenes stories from other women in business to inspire you to see what’s possible, dream bigger, and never have to feel alone in business again. Host Alessandra Pollina brings you PR and marketing tips, business and networking hacks, goal setting tips and more to help you grow your brand and check off all of those business benchmarks. Alessandra shares authentic advice on life as a female entrepreneur and staying true to yourself along the way, and as part of the Quotable mission to amplify the stories of women-owned businesses, she’s interviewing female entrepreneurs who are doing it all too. Hear from others who have overcome their challenges and seen success in their own unique industries. From product based businesses, to e-commerce and digital marketing, to finance gurus and business coaches- there is a story here just for you. If you’re interested in more inspiration and stories of female entrepreneurship check out Quotable’s other platform for amplifying women’s voices, Quotable Magazine, online and in print at quotablemediaco.com/quotable-magazine. Because we’re quotable and so are you. Learn more at www.quotablemediaco.com/podcast and follow along at @quotablemediaco and at @quotablemagazine