Episode 65: Courtney Fanning on Clarifying Your Audience and Messaging

Are you ready to get clear on creating a cohesive message that speaks directly to your ideal client and audience? If so, then this episode is for you! Joining me today is Courtney Fanning, a brand strategist and copywriter and founder of Big Picture Branding. After going through my own rebranding last year, this was such a powerful conversation where we talk through where to start with figuring out who your audience is to how to create messaging that speaks directly to them. This process can be difficult but it is so important as it truly is the foundation of your business. If you are just starting out and need some tips or are an established business that is considering rebranding, this episode will provide you with valuable information to make sure you are building a business that speaks to your ideal audience. In this episode, you will hear: -How and why she started her business -Where to start when trying to figure out your audience and messaging -When to DIY and when to hire a brand strategist -What she wishes she had known when starting out and her advice to entrepreneurs Thanks so much for listening! Connect with Courtney: Website - www.bigpicturebranding.com Instagram - @bigpicturebranding Pinterest - https://www.pinterest.com/BigPictureBranding/ Other resources mentioned in this episode: Free Brand Personality Workbook - https://www.bigpicturebranding.com/blog/7-brand-personality-exercises Audience and Brand Messaging Builder - https://www.bigpicturebranding.com/products/brand-message-workbook If you have any other tips or ideas or want to connect, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast. Free Brand Personality Workbook - https://www.bigpicturebranding.com/blog/7-brand-personality-exercises Audience and Brand Messaging Builder - https://www.bigpicturebranding.com/products/brand-message-workbook More free resources can be found at: www.bigpicturebranding.com/resources Instagram - @bigpicturebranding Pinterest - https://www.pinterest.com/BigPictureBranding/

Om Podcasten

Founder of Quotable Media Co, Alessandra Pollina, is amplifying the stories of women-owned businesses and bringing you authentic inspiration from her years of experience as the leader of her own boutique PR agency. How do I start a business? What are successful female entrepreneurs doing to stand out? How can I get my product in the news? Where are female entrepreneurs investing their time and money? What are the PR tips I need for my small businesses? Whether you’re just getting started with a new business idea, or if you’ve been running a company for years, consider this show your companion through it all. Quotable: A Female Entrepreneur Podcast is a conversation style business and marketing podcast, filled with practical tips to take your brand to the next level, and real life behind the scenes stories from other women in business to inspire you to see what’s possible, dream bigger, and never have to feel alone in business again. Host Alessandra Pollina brings you PR and marketing tips, business and networking hacks, goal setting tips and more to help you grow your brand and check off all of those business benchmarks. Alessandra shares authentic advice on life as a female entrepreneur and staying true to yourself along the way, and as part of the Quotable mission to amplify the stories of women-owned businesses, she’s interviewing female entrepreneurs who are doing it all too. Hear from others who have overcome their challenges and seen success in their own unique industries. From product based businesses, to e-commerce and digital marketing, to finance gurus and business coaches- there is a story here just for you. If you’re interested in more inspiration and stories of female entrepreneurship check out Quotable’s other platform for amplifying women’s voices, Quotable Magazine, online and in print at quotablemediaco.com/quotable-magazine. Because we’re quotable and so are you. Learn more at www.quotablemediaco.com/podcast and follow along at @quotablemediaco and at @quotablemagazine