Episode 81: Dawn Foster on How to Use Numbers for Strategic Marketing

Dawn Foster, owner of D Foster Marketing, is joining me today to talk about all things marketing and strategy for your business, from a numbers perspective. We talk about how to use numbers to figure out what is working and not working in your marketing efforts. Dawn brings a unique perspective because she has a background in graphic design but she also loves numbers and spreadsheets. Bringing her creative skills along with the analytical, she has a full service marketing mind and is able to help business owners grow their businesses. Listen in to hear how you can make the best marketing decisions for your business! In this episode, you will hear: -How Dawn went into full time entrepreneurship at the beginning of the pandemic -Her transition from the corporate world to entrepreneurship  -What people are doing wrong with their marketing -How long to test to see what is working and what numbers to pay attention to -What she wish she had know before starting and advice for entrepreneurs Thanks so much for listening! Connect with Dawn: Website- https://www.dfostermarketing.com/ Linked In- https://www.linkedin.com/company/dfostermarketing/ Instagram- https://www.instagram.com/dfostermarketing/ Facebook- https://www.facebook.com/DFosterMarketing If you have any other tips or ideas or want to connect, leave a comment under the post for this episode on our Instagram page @quotablemediaco. For any show ideas, to submit a guest to the podcast, or if you have any questions, please visit https://quotablemediaco.com/podcast.

Om Podcasten

Founder of Quotable Media Co, Alessandra Pollina, is amplifying the stories of women-owned businesses and bringing you authentic inspiration from her years of experience as the leader of her own boutique PR agency. How do I start a business? What are successful female entrepreneurs doing to stand out? How can I get my product in the news? Where are female entrepreneurs investing their time and money? What are the PR tips I need for my small businesses? Whether you’re just getting started with a new business idea, or if you’ve been running a company for years, consider this show your companion through it all. Quotable: A Female Entrepreneur Podcast is a conversation style business and marketing podcast, filled with practical tips to take your brand to the next level, and real life behind the scenes stories from other women in business to inspire you to see what’s possible, dream bigger, and never have to feel alone in business again. Host Alessandra Pollina brings you PR and marketing tips, business and networking hacks, goal setting tips and more to help you grow your brand and check off all of those business benchmarks. Alessandra shares authentic advice on life as a female entrepreneur and staying true to yourself along the way, and as part of the Quotable mission to amplify the stories of women-owned businesses, she’s interviewing female entrepreneurs who are doing it all too. Hear from others who have overcome their challenges and seen success in their own unique industries. From product based businesses, to e-commerce and digital marketing, to finance gurus and business coaches- there is a story here just for you. If you’re interested in more inspiration and stories of female entrepreneurship check out Quotable’s other platform for amplifying women’s voices, Quotable Magazine, online and in print at quotablemediaco.com/quotable-magazine. Because we’re quotable and so are you. Learn more at www.quotablemediaco.com/podcast and follow along at @quotablemediaco and at @quotablemagazine