How Cynergy Bank Is Balancing Brand, Tech and Trust with Martin Kennington, Director of Marketing & Customer
Send us a text Brand or performance? AI or human? Scale fast or build trust? Martin Kennington has been on both sides of the fintech marketing jungle—from scrappy startup content campaigns to boardroom brand pitches. Now at Cynergy Bank, he’s helping lead the charge as they scale into the mid-market without losing their identity. In this episode, Martin shares what it really takes to grow a fintech brand today—breaking down where marketers should push, pull, pivot, and stay put. If you care...