#18 - Anita Moorthy on what good marketing is, finding the right investors and the power of narrative.

Send us a text On this episode of The First 10 Podcast, I talk to Anita Moorthy, who is the host of the European Startup Show. The European Startup show is like the sister show to this podcast, where Anita interviews startups based in different parts of Europe to find insights that will help other fast-growing entrepreneurs. She interviews them on things like counter-intuitive strategies, growth channels, mistakes, and successes. Key Points With idea validation, sometimes you need to balance ...

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Starting a business can be challenging and if you build it, the customers won’t necessarily come. Conor McCarthy, entrepreneur and coach, interviews business builders on their First 10 Customers to find out who they were, how they found them, how they talked to them, and what effect they had on their business. From idea validation to market traction, The First 10 Podcast describes what the path of selling to the First 10 Customers (and beyond) looks like.