13. Maintaining Your Competitive Edge with Shelley Morrison

“Customers don’t want order takers. They want partners.”  When you look at the behemoth that is demand gen, innovation is the crux of everything you do. What worked last year, even a month ago, isn’t a guaranteed win today. Shelley Morrison, Vice President of Global Demand Center at Domo, brings the same strategy for transformative growth to business as she does to her career. In this episode she shares lessons learned from a global project she had to execute in 30 days and what it takes to be successful as a modern demand generation marketer.

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The First 100 Days takes a peek behind the curtain giving unscripted access to revenue leaders who are willing to share the ups and downs of taking on any new challenge with one requirement: it has to work. Join the crew from UserGems, Trinity Nguyen, Nelson Gilliat, and Christian Kletzl to learn what did work from the lens of both success and failure while gaining exclusive resources to help you navigate the first 100 days of any opportunity.