18. Keepin' it 100 with Ruth Zive

What assumptions are you making about your market? More importantly, how often are you testing those assumptions?  Ruth Zive is the SVP of Marketing for Ada, an automation platform that bridges the divide between brands and the people who love them. For her, the key to success as a revenue practitioner is constant experimentation. Listen as Ruth shares how she guided the company from series A to series C in just three years and how constant experimentation plus always backing your decisions with data is the secret to increasing your win rates.

Om Podcasten

The First 100 Days takes a peek behind the curtain giving unscripted access to revenue leaders who are willing to share the ups and downs of taking on any new challenge with one requirement: it has to work. Join the crew from UserGems, Trinity Nguyen, Nelson Gilliat, and Christian Kletzl to learn what did work from the lens of both success and failure while gaining exclusive resources to help you navigate the first 100 days of any opportunity.