7. Close More Deals by Aligning Sales and...Content (yup!) with Devin Reed

“If you're not super clear to the sales team about what’s in it for them, you'll invest a lot of time, resources, and people power into creating leads but will miss the follow-up process that converts them.” -- Devin Reed Content is the center of many marketing organizations. But it’ll go to waste if you’re not doing it right.  Devin Reed, Head of Content Strategy at Gong, shares the importance of communicating what’s in it for your audience. And that applies to both your end customers and your internal customers—the sales team. In this episode, Devin shares his advice for creating content that raises eyebrows and enables your sales team to close deals.

Om Podcasten

The First 100 Days takes a peek behind the curtain giving unscripted access to revenue leaders who are willing to share the ups and downs of taking on any new challenge with one requirement: it has to work. Join the crew from UserGems, Trinity Nguyen, Nelson Gilliat, and Christian Kletzl to learn what did work from the lens of both success and failure while gaining exclusive resources to help you navigate the first 100 days of any opportunity.