Selling F.O.M.O: The Black Friday Edit

This Cyber Monday, we're talking about the latest trending topic in retail; the first ever (mainly) digital Black Friday in a pandemic. We cover Pretty Little Thing's controversial 99% off discount, the pyschology behind pricing, how to be sustainable during sales season, and more!Disclaimer: Amazon did not report this Prime Day as the highest ever but there has been some evidence to suggest it was. Make sure to follow us on Instagram/Twitter @efitterapp and join the conversation using the hashtag #TheFITPod #TheFITPodcast Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Hi! We're Judith & Elizabeth, founders of efitter, a fashion-tech company focussed on personalising the shopping experience for you- the first stop being finding your perfect fit when you shop online!The FIT by efitter is our way of communicating with our growing tribe; educating them on the ins & outs of the fashion industry, how technology is shaping the future of fashion, and why sustainability is the best lifestyle to adopt. We discuss the latest developments in fashion, innovation and technology with a host of guests from the big players to small players, a documented journey of building a tech company and much more.To be the first to know, make sure you're following us on Spotify, Apple Podcasts, or wherever you listen to your podcasts. Also give us a follow on Instagram/Twitter @efitterapp and join the conversation using the hashtag #TheFITPodcast.More information can be found at www.efitterapp.com. Hosted on Acast. See acast.com/privacy for more information.