#73: Hacking of the Human Mind - Robert Lustig, MD, MSL

Dr. Lustig is an endocrinologist, professor emeritus of pediatrics at UCSF, and bestselling author of Fat Chance. He also wrote The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains. Dr. Lustig holds a BS from MIT, an MD from Cornell, and a Masters of Studies in Law from UC Hastings College of Law. We discuss the basic brain mechanisms behind various addictive products that are hacking our reward centers, the 7 key differences between pleasure and happiness, neuromarketing, and what to do about all this. FitMind Neuroscience-Based App: http://bit.ly/afitmind Website: www.fitmind.com

Om Podcasten

Expert insights on the science of mental fitness. Topics include psychology, neuroscience, mental health, mindfulness meditation, productivity, brain technologies, Stoicism, happiness hacking, and more. Liam McClintock, the Founder of FitMind, talks with leaders in their fields, from neuroscientists and psychologists to Buddhist monks and professional athletes. At FitMind, we believe that the next great human frontier is the mind. FitMind combines ancient techniques with western psychology to provide mental fitness training that is taught at Fortune 500 companies, addiction centers, schools, government organizations, and on the FitMind meditation app. Liam McClintock received a B.A. from Yale and worked in finance before traveling to Asia to study meditation full-time. He is currently completing an MS in Applied Neuroscience at King’s College London. Liam is an RYS Certified Yoga & Meditation Instructor and has trained in various meditation styles. He has been featured in Time, Vice, Daily Mail, Cosmopolitan, NBC, and Men’s Health.