519 Mastering the Instagram Algorithm with Joanne Hernon
Discover the secrets to mastering the Instagram algorithm and boosting your business! Tune in to the latest episode of the Fitness Business podcast to learn from social media maven Joanne Hernan. Joanne Hernan has over 17 years of experience working with Instagram and other social media platforms. She is known for her expertise in mastering the Instagram algorithm and creating authentic and engaging content. Summary: Joanne Hernan joins the Fitness Business podcast to discuss how to master the Instagram algorithm and use social media to grow your business. She emphasizes the importance of authenticity, consistency, and creating great content. Joanne explains that the Instagram algorithm looks at various data points, such as user behavior, content engagement, and hashtags, to determine what content to prioritize in users' feeds. She also shares tips for leveraging Instagram stories and reels to increase visibility and engagement. Joanne encourages listeners to conduct an audit of their Instagram accounts to identify areas for improvement, and offers a free audit tool to help with this process. Get show notes: https://fitnessbusinesspodcast.com/519 0:00:06 Introduction to the importance of social media for businesses 0:01:03 Sponsorship message from Hapana 0:02:28 Myzone's Fitbizpiration segment 0:02:36 Top three suggestions for getting content seen on Instagram 0:03:33 Sponsorship message from Myzone 0:04:02 Introduction to the interview with Joanne Hernan 0:04:35 Definition of the Instagram algorithm 0:07:01 Signals that Instagram uses to understand content preferences 0:09:21 Instagram's consideration of user-posted content and captions 0:12:26 Leveraging the algorithm for success on Instagram 0:15:30 Importance of branding and addressing customer problems in posts 0:16:37 Creating a professional persona for target audience 0:17:50 Reels have a bigger reach and longer shelf life than stories 0:19:32 Using an Instagram account audit to identify areas for improvement 0:21:30 Contact information for Joanne and subscription link provided 0:22:46 Quickfire Five introduction for next week's guest, Hank Ebling 0:23:20 Hank's guilty pleasure: chocolate chip cookies 0:24:21 Productivity habit: getting up early 0:24:49 Calming activity: cooking 0:25:57 Book recommendation: "Magic Words" about persuasion and relationships 0:27:03 Pitch for next week's episode on handling customer complaints [0:28:24] Thank yous [0:28:24] Founding partner, Active Management [0:28:24] Partners: myzone warrior instructor, Academy, Body Map, Hapana [0:28:24] Advertisers: Rex, Roundtables, Mxmetrics [0:28:24] Leaving a legacy
Om Podcasten
Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode.
With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now!
Q: Is this podcast right for me?
A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more.
Q: How often are new episodes released?
A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business.
Q: What can I expect to learn from the show this season?
A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness.
Q: Who are your sponsors?
A: This show is supported by REX Roundtables and Active Management
About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs.
Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.