Building a Better Brand, Time Management and Equipment Layout Strategies: Zach Colman: Episode 535

Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitness businesses must move beyond transactional interactions, recognizing that people now crave genuine connections and meaningful experiences. By focusing on core values, communication, and creating an environment where members feel understood, fitness leaders can differentiate themselves in a competitive market. You’ll also hear from Jared Williams about the best equipment layout for your gym, as well as Hailey Rowe about a time management strategy that will help you stay organized and on track. Key highlights from the episode: How to transition from a "me" to a "we" business model. Developing a brand culture that aligns team values and member experiences. Creating an advocacy ecosystem that goes beyond traditional fitness services. Leave us a voicemail! Leave a rating on Spotify or Apple Podcasts.   Resources: Fitness Business Podcast’s LinkedIn CommunityMystery Shopping for Fitness Businesses - Website Zach Coleman - LinkedIn, YouTube and Instagram GymMark - Website Merch Sponsor: Be a Merch Sponsor - Here In The Trenches With A REXer: Jared Williams - LinkedIn The Dynamic Fitness - Website, LinkedIn, Instagram and Facebook REX Roundtables - Website and Email Wise Words: Hailey’s Website, Instagram, Facebook, and LinkedIn. Hailey’s Podcast. Trusted Suppliers: Sarah Pellegrino - LinkedIn Wellness Space - Website Smart Health Clubs - Website Saltbox - Website Reinig Insurance - Website Club Com - Website, LinkedIn, Instagram and TikTok About Your Host: Justin "JT" Tamsett is a fitness industry veteran with over 30 years of experience who aims to reduce global healthcare costs by promoting physical activity. Through his company Active Management, he provides business coaching to fitness entrepreneurs, leads 8 REX Roundtables in the US and Australia, and has spoken at over 40 conferences across 23 countries. His ultimate goal is to create a world of opportunity for his daughter Zoe by helping more people move and stay healthy, while empowering gym owners to build successful businesses that contribute to a healthier society Related: Community Brand Development, Fitness Business Strategy, Brand Identity for Gyms, Athletic Brand Marketing, Fitness Community Building, Gym Member Experience, Values-Based Business Leadership, Fitness Industry Branding, Community-Focused Fitness, Gym Marketing Strategies, Personal Brand Evolution, Fitness Business Ecosystem, Member Retention Techniques, Athletic Brand Communication, Fitness Community Advocacy

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Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. With over 1 million downloads, this podcast offers brilliant strategies to overcome challenges in the fitness industry today. Whether you run a big-box gym or boutique studio, this podcast is your lifeline to hands-on experience. Educate yourself today on how to hit record sales numbers, boost member retention, build a high-performing team, and skyrocket your revenue through strong leadership. Listen and subscribe now! Q: Is this podcast right for me? A: The podcast is for independent, chain and franchise owners, managers and department managers ready to be the best: Planet Fitness, LA Fitness, Equinox, Anytime Fitness, PureGym, David Lloyd Leisure, Virgin Active, Snap Fitness, Crunch Fitness, F45, Pure Barre, Barry's Bootcamp, SoulCycle, Psycle, The Movement Nation, and much more. Q: How often are new episodes released? A: New episodes drop twice a month, delivering valuable education to help you grow your fitness business. Q: What can I expect to learn from the show this season? A: Expect to learn about building strong communities, boosting member retention, creating a better employee experience, and navigating the future of fitness. Q: Who are your sponsors? A: This show is supported by REX Roundtables and Active Management About Your Host: Justin “JT” Tamsett is a seasoned fitness industry veteran and passionate advocate for promoting physical activity. His mission is to reduce the health care costs across the globe by having more people move and move more often. JT’s hope is that his daughter Zoe can grow up in a world full of opportunity rather than one where governments and communities don’t have the burden of an ageing and sickening population. With over 30 years of experience, JT has owned gyms, coached fitness classes, and now specialises in business coaching for fitness entrepreneurs. Through his company, Active Management, JT provides guidance and support to gym owners worldwide, empowering them to build successful businesses and contribute to a healthier society. He also leads 8 REX Roundtables in the US and Australia, spoken at over 40 conferences in 23 countries, and consulted with gyms worldwide. JT’s commitment to improving health extends beyond his professional endeavours, as he has also dedicated himself to coaching various sports and actively participates in industry organisations.