Fitness Business School - 595 - Choosing a Single Target Market
Ready to grow your clientele & revenue? Download "The 20 Client Generators" PDF now and get instant access to strategies that will fill your calendar with potential clients. No complicated tech, no lengthy processes—just real strategies that work. https://info.patrigsby.com/20-client-generators Do you want to stop chasing leads and start attracting them instead? Get Instant Access To The Weekly Client Machine For Just $5.00! https://patrigsby.com/weeklyclientmachine Get Your FREE Copy of Pat's Fitness Entrepreneur Handbook! https://patrigsby.com/feh ----- In this episode, Pat Rigsby discusses the importance of selecting a single target market for early-stage and plateaued business owners. He emphasizes the drawbacks of trying to appeal to everyone and highlights the benefits of focusing on a specific audience. The talk covers practical steps for both local and online businesses, including factors like geography, customer desires, and the need for specialization. By targeting a well-defined audience, businesses can create effective marketing strategies and become the best solution for their customers. 00:00 Introduction to Target Market Selection 00:18 The Pitfalls of Broad Marketing 00:45 The Power of a Single Target Market 01:05 Local Business Targeting Strategies 02:01 Understanding Customer Proximity 02:44 Focusing on Customer Desires 05:40 The Importance of Specialization 07:34 Aligning Marketing with Customer Needs 08:44 Conclusion and Key Takeaways