705. Gifting Better: How to Move from Personalized to Personal
Why do we still send swag with our companies’ names on it? We should all be a little more personal with our gifts. And what better way than to let people choose their own? That’s exactly what Greg Segall, CEO and Founder at Alyce, decided to do. And his approach to creating personal experiences is changing gifting forever. In this episode, we discuss: Why personal — not personalized — gifts are the future How to turn a “touch” into a moment How to let your prospect create permission