718. Making Sense of Martech: Platforms, Integration & Beyond
Most marketers know how to weigh traditional marketing services. But technology? That leaves most marketers at a loss. It doesn’t have to — deciding between martech products and building a killer tech stack can be made simple. In this takeover episode, hosts Yaagneshwaran Ganesh and Manish Nepal catch up with Scott Brinker, VP Platform Ecosystem at HubSpot, to discuss what every marketer needs to know about martech.