827. Debating Marketing Measurement with James Gilbert
When you grasp the data that you have, you can be a master at almost anything. Account-based marketing is a strategy, not a tactic. And when it comes to ABM, revenue is the ultimate goal. But, in order to get there, we have to understand the journey of the funnel. To James Gilbert, Head of Marketing at op financial CRM, CRMNEXT a successful ABM sales funnel starts by building the journey. Mapping out that journey, knowing who to bring along with you, and understanding key functions of your business is what leads marketers on the direct path towards revenue.