872. Top 3 Best-Performing ABM Strategies w/ Daniel Englebretson
I (Sangram) put up a poll on LinkedIn.What, I asked, is your top ABM strategy?Almost 1,000 people responded. The results:Demand gen - 60%Velocity - 17%Expansion - 14%Retention - 9% (this one shocked me)I wanted to talk to someone about these and get insights into what I uncovered.In this episode, Daniel Englebretson, a 10x Award-Winning, 2019 Innovator of the Year, and best-in-class ABM practitioner, joins me (Sangram) to discuss the 3 must-know, best-performing ABM strategies:Demand generationVelocityRetentionThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.