Thinking Outside the Data: Giving Brands a Boost Through Shopper Psychology - Episode Thirty One
In this episode of The FMCG Podcast, we're speaking with Alex Hunter, Group Sales Director of The Audience Collective? Alex has experience working in Category, Consumer & Range Insight with both FMCG and research agencies with people such as Asda, Betty's & Taylors and Visuality before joining Audience. Who are Audience? A multidiscipline marketing agency specialising across all aspects of marketing including web design, shopper insights, social media, advertising, market research - the list goes on. Told you they do EVERYTHING. Oh and they work with some pretty big businesses too from Tesco & Morrisons to Unilever & Britvic to Sony & HSBC. Want to unlock these insights? Watch the podcast, or if you prefer to listen you can find it on Spotify & Apple Podcasts.