Milly Olykan on exporting country music to the world

She left New Zealand for London 20 years ago, and fought her way into the edges of the music industry the hard way. But a chance encounter with country music a decade ago saw Milly Olykan rapidly become a key figure in unlocking this famously regional music for international audiences. Now she’s VP of international relations for the famed Country Music Association trade group, and she tells Duncan Greive how country music came to sell out Spark Arena – and the lessons for other media forms it contains. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff. We'd love it if you're able to take a few minutes to fill out this short survey about The Fold so we can learn more about our listening community and what you'd like to hear on this series. Please click here to fill out the survey.