#231: Brad Hargreaves - Founder & CEO of Common - Making housing more affordable through co-living and best-in-class property management

Brad Hargreaves is the Founder and CEO of Common, the nation’s leading residential brand that designs and manages multifamily apartments with more than 6,000 residents in over 10 markets across the country.   On this episode, Chris and Brad discuss how co-living works and why it's more affordable, how Common works with owners and developers to drive returns and what makes for a great location/market when deciding to develop co-living. Enjoy! Learn more about Chris Powers and Fort Capital: www.FortCapitalLP.com Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/ Follow Chris on Twitter: www.Twitter.com/FortWorthChris  Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/  Subscribe to The Fort on YouTube: https://www.youtube.com/channel/UCuJ32shRt8Od3MxMY-keTSQ Common: https://www.common.com/ Brad on Twitter: https://twitter.com/bhargreaves (2:04) - Brad’s journey into co-living (3:17) - When did co-living get its label and become a true asset class? (4:33) - What does Common do & what is the definition of Co-living? (5:48) - How do your management & lease agreements work? (9:01) - Why are developers approaching you over traditional Property Managers? (10:57) -  - How do you think about designing to separate yourself from other MF developers? (15:29) - What’s the trigger in these jurisdictions that gets you classified into co-living? (17:53) - SRO: Single Room Occupancy dwelling (19:46) - Why are jurisdictions somewhat against co-living? (21:09) - What makes a great market for co-living & how do you decide which markets to pursue? (25:56) - Factors that impact the viability of co-working (30:03) - Understanding the customer (31:38) - What’s your revenue model for a ground-up development? (35:47) - Who is the target customer for co-living? (41:05) - Are you furnishing the co-living units? (43:02) - How does the dynamic of 4 strangers living together work? (47:38) - At what point does management have to get involved in tenant disputes? (49:43) - How much customization can a tenant take upon themselves? (52:09) - How do leases & evictions work? (53:59) - How Common approaches Staffing (55:45) - How do you think about advertising? (56:50) - What are your most common unit configuration and square footage? (57:32) - Thoughts on retrofitting existing structures (1:00:06) - Is there an opportunity for converting office buildings? (1:01:13) - Are there any big needle movers that will have an impact on affordable housing & co-living happening right now? The Fort is produced by Johnny Podcasts

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Here, we uncover the proven strategies, insights, and inspiring stories of today’s greatest leaders in the worlds of business, real estate, entrepreneurship, and investing. Each episode’s mission is to help you to level up your entrepreneurial game by hearing directly from the men and women in the arena. Chris is able to uniquely uncover things not commonly discussed because he is an entrepreneur himself. We not only cover business, but we also cover the personal side of entrepreneurship. The Fort began in 2018 as a way for Chris to publicly explore the fascinating world of entrepreneurship. Since he was a child, he’s been characterized as obsessively curious about the world around him.  The Fort has now been downloaded over 2M times, across more than 50,000 unique listeners. Each week features conversations with entrepreneurs, Founders, CEOs, and Executives from some of the leading companies in America. Past guests have represented companies such as JLL, Hillwood, S2 Capital, Chick Fil A, Morning Brew, Founders Podcast, Tiny Capital, Permanent Equity, Fort Capital, Matthews REIS, Bonobos, and ConvertKit. 🐦 Follow Chris on Twitter: www.twitter.com/FortWorthChris 💡 Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/ 📹 Subscribe to The FORT on YouTube: https://www.youtube.com/@FORTpod