#380 - Paul Hedrick - Founder @ Tecovas - How Tecovas Became A Western Wear Empire

Paul Hedrick is the Founder of Tecovas, the leading high-quality western footwear, apparel, and accessories brand.  In today’s episode, we discuss: - the origins of Tecovas and early founding stories, - what it takes to build an incredible brand - Tecovas’ retail “moat” - radical hospitality - how they managed through COVID - and more As Executive Chairman, Paul works with the Tecovas board and executive team on brand, product, and marketplace strategy so that Tecovas fulfills its mission to steward the next generation of western. Tecovas is in its 10th operating year in business and now operates over 40 retail stores in over 30 cities and 20 states, with total annual revenue eclipsing $250 million in 2024. We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.  https://www.thefortpod.com/survey Links:  Tecovas - https://www.tecovas.com/ Topics: (00:00:00) - Intro (00:02:35) - Starting Tecovas (00:13:01) - The Mission of Tecovas (00:16:29) - Finding Manufacturing (00:24:55) - Moving from Online to In-Person Retail (00:32:27) - Store Design (00:38:23) - Radical Hospitality (00:42:22) - "Don’t Say No to the Customer" vs. "The Customer Is Always Right" (00:45:12) - Scaling Radical Hospitality (00:52:47) - Surviving Covid (01:01:27) - Developing a Great Brand Support our Sponsors: BetterPitch: https://bit.ly/42d9L0I Fort: https://bit.ly/FortCompanies Follow Fort on LinkedIn: https://www.linkedin.com/company/fort-companies/ Chris on Social Media: The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast Instagram: https://www.instagram.com/thefortpodcast LinkedIn: https://bit.ly/45gIkFd   Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO  The FORT is produced by Johnny Podcasts

Om Podcasten

Here, we uncover the proven strategies, insights, and inspiring stories of today’s greatest leaders in the worlds of business, real estate, entrepreneurship, and investing. Each episode’s mission is to help you to level up your entrepreneurial game by hearing directly from the men and women in the arena. Chris is able to uniquely uncover things not commonly discussed because he is an entrepreneur himself. We not only cover business, but we also cover the personal side of entrepreneurship. The Fort began in 2018 as a way for Chris to publicly explore the fascinating world of entrepreneurship. Since he was a child, he’s been characterized as obsessively curious about the world around him.  The Fort has now been downloaded over 2M times, across more than 50,000 unique listeners. Each week features conversations with entrepreneurs, Founders, CEOs, and Executives from some of the leading companies in America. Past guests have represented companies such as JLL, Hillwood, S2 Capital, Chick Fil A, Morning Brew, Founders Podcast, Tiny Capital, Permanent Equity, Fort Capital, Matthews REIS, Bonobos, and ConvertKit. 🐦 Follow Chris on Twitter: www.twitter.com/FortWorthChris 💡 Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/ 📹 Subscribe to The FORT on YouTube: https://www.youtube.com/@FORTpod