#79: Rayne Austin - Cattle Business 101

Chris sits down with his longtime friend Rayne Austin, the VP of Stronghold Resource Partners, to do a deep dive into the Cattle Business. Rayne walks Chris through the multiple phases of the life cycle for cattle, how each phase makes money, the "Big 4" packers, and how COVID-19 exposed a major bottleneck in the industry. Enjoy!  Follow Chris on Twitter: www.Twitter.com/FortWorthChris Learn more about Chris Powers & Fort Capital: www.FortCapitalLP.com   (03:46) - Rayne’s Background (05:43) - What are the phases of a cow's life and how do you move from one to the next? (08:42) - Do the calves only live off of their mother’s milk or are they consuming feed in the first phase? (09:52) - Do cows sell for less if they haven’t been weened? (10:14) - How much money are people trying to get from selling in the calf/cow phase? (10:57) - How do you transfer 10,000 calves to the stockyard? (12:05) - How many calves fit in a truckload? (12:24) - What’s the purpose of the stockyard? (14:00) - How big are you trying to get the cows to become in the stock phase? (14:20) - What’s the pricing model for cattle? (16:40) - What do cows look like at the end of the stocker phase? What happens when they move to the feed yard? (17:50) - How long do they stay in the feed yard? (18:06) - Where does all that feed come from? (18:41) - Do they go to slaughter from the feed yard? (19:05) - Why don’t folks complete all three phases under one roof? (20:22) - What are the biggest risks in the industry? (21:33 ) - What are the biggest upsides to the business? (22:31) - Why were the packing houses doing well but not the cattle ranchers during COVID? (24:08) - What happens when you have cattle ready to leave the feed yard but packers not willing to take them? (25:28) - Can a cow get ‘too big’ to where it affects the meat? (26:19) - How is veal made? (27:25) - Rayne’s Experience Working at the Largest Virtual Auctioneering House (29:34) - Does everyone buy in the business hedge or is it case by case? (30:41) - Why are calves who haven’t been weened high risk? (31:36) - Why do some people hedge and some don’t? (33:04) - How is the majority of this business made up from an ownership perspective? (37:39) - Does the climate and location of feed yards change what the cow will look like? (39:56) - Are the majority of these legacy companies just growing to a point where the barrier to entry is more difficult? (41:41) - What’s the day to day like for someone like your grandfather working in the field 7 days a week? (44:35) - How many cattle are there per acre in America? (1:11:31) - Who are the Big 4 in Cattle? (1:11:58) - What did the government do for cattle ranchers during COVID? (1:13:10) - How far out can you hedge? (1:14:26) - Since you’ve been around, what’s been the best year to be in this business? (1:15:58) - Do the major packers dominate the industry or does it revolve around the cattle rancher? (1:16:35) - How would you value a cattle operation? (1:18:44) - The U.S. Beef Trade Deal with China (1:19:49) - If you had 100 million dollars and you had to invest in the cattle business, where would you put it? (1:21:45) - What is a day like for a ranch hand? (1:24:01) - What does it cost to lease land to put your cattle on? (1:26:25) - We’ve found ways to make food for cheaper and less. At what point have we gone too far and we’re just making bad beef? (1:28:02) - Do cattle ranchers pay insurance on the cattle? (1:29:58) - How far are we from a point in time where there are not enough people in the industry? (1:30:42) - What’s your favorite cut of beef? (1:31:01) - What’s the best advice you’ve ever received? The FORT with Chris Powers is produced by Straight Up Podcasts

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Here, we uncover the proven strategies, insights, and inspiring stories of today’s greatest leaders in the worlds of business, real estate, entrepreneurship, and investing. Each episode’s mission is to help you to level up your entrepreneurial game by hearing directly from the men and women in the arena. Chris is able to uniquely uncover things not commonly discussed because he is an entrepreneur himself. We not only cover business, but we also cover the personal side of entrepreneurship. The Fort began in 2018 as a way for Chris to publicly explore the fascinating world of entrepreneurship. Since he was a child, he’s been characterized as obsessively curious about the world around him.  The Fort has now been downloaded over 2M times, across more than 50,000 unique listeners. Each week features conversations with entrepreneurs, Founders, CEOs, and Executives from some of the leading companies in America. Past guests have represented companies such as JLL, Hillwood, S2 Capital, Chick Fil A, Morning Brew, Founders Podcast, Tiny Capital, Permanent Equity, Fort Capital, Matthews REIS, Bonobos, and ConvertKit. 🐦 Follow Chris on Twitter: www.twitter.com/FortWorthChris 💡 Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/ 📹 Subscribe to The FORT on YouTube: https://www.youtube.com/@FORTpod