#310 - Isaac French- Founder of Live Oak Lake - Developing World-Class Experiential Hospitality Properties

Isaac French designed and built Live Oak Lake, a breathtaking 7-unit nature-immersive retreat located just outside Waco, Texas. In its first year, the property grossed $1 million, with a net profit of $550,000. Thanks to his cultivation of the brand’s social media following of 150K, over 80% of all bookings are direct. Isaac thrives on continuously expanding his repertoire of skills and sharing candidly from his experiences. On this episode, Chris and Isaac discuss: The process of designing and building Live Oak Lake Experiential hospitality Automated cost savings & touchpoint details Building out a social media engine & course We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.  https://www.thefortpod.com/survey Links: Isaac on Twitter Isaac's LinkTree to course, newsletter & consulting Live Oak Lake DallasSites101 Topics: (00:02:21) Isaac’s background & career (00:07:24) The love of design (00:09:55) The experiential hospitality model (00:13:32) The process of building Live Oak Lake (00:27:44) What does experiential hospitality mean? (00:32:17) Automated cost savings & touchpoint details that matter (00:41:56) What has changed about the property since you opened? (00:46:11) Can you fake an end-to-end experiential property? (00:48:12) How do you make sure labor is in check in a rural area? (00:53:28) Is there a number of units where you lose out on the magic? (01:00:25) Building a social media engine & course Support our Sponsors Better Pitch: https://bit.ly/42d9L0I Fort Capital: https://bit.ly/FortCapital Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/ Chris on Social Media: Twitter: https://bit.ly/3BYIjcH LinkedIn: https://bit.ly/45gIkFd   Watch The Fort on YouTube: https://bit.ly/3oynxNX Visit our website: https://bit.ly/43SOvys Leave a review on Apple: https://bit.ly/45crFD0 Leave a review on Spotify: https://bit.ly/3Krl9jO  The FORT is produced by Johnny Podcasts

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The Fort is an entrepreneurship podcast. Here, we uncover the proven strategies, insights, and inspiring stories of today’s greatest leaders in the worlds of business, real estate, entrepreneurship, and investing. Each episode’s mission is to help you to level up your entrepreneurial game by hearing directly from the men and women in the arena. Chris is able to uniquely uncover things not commonly discussed because he is an entrepreneur himself. We not only cover business, but we also cover the personal side of entrepreneurship. The Fort began in 2018 as a way for Chris to publicly explore the fascinating world of entrepreneurship. Since he was a child, he’s been characterized as obsessively curious about the world around him.  The Fort has now been downloaded over 2M times, across more than 50,000 unique listeners. Each week features conversations with entrepreneurs, Founders, CEOs, and Executives from some of the leading companies in America. Past guests have represented companies such as JLL, Hillwood, S2 Capital, Chick Fil A, Morning Brew, Founders Podcast, Tiny Capital, Permanent Equity, Fort Capital, Matthews REIS, Bonobos, and ConvertKit. 🐦 Follow Chris on Twitter: www.twitter.com/FortWorthChris 💡 Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/ 📹 Subscribe to The FORT on YouTube: https://www.youtube.com/@FORTpod