#284 - Kelcey Lehrich - Co-Founder of 365 Holdings - Buying Niche E-Comm Businesses in a Hold-Co Structure

We'd appreciate you filling out our audience survey, so we can continuously work on providing relevant content to our listeners.  https://www.thefortpod.com/survey Kelcey Lehrich is the Co-Founder and CEO of 365 Holdings. 365 Is a vertically integrated owner and operator of consumer product brands focused on eCommerce. On this episode, Chris & Kelcey discuss: ➡️ How they look at investing in niche e-commerce businesses ➡️ Why they've chosen shared services hold-co structure ➡️ The current eCommerce market ➡️ Deep dive into two of their businesses (cloth diapers & good for preppers) Timestamps (00:04:14) Kelcey’s background and 365 Holdings (00:05:14) What does shared services mean? (00:06:39) Acquiring the first eCommerce business (00:07:09 How do you think about your role in the organization? (00:08:12) What’s happening in eCommerce right now? (00:09:44) What happened in your eyes when Apple and Facebook went at it in the Ad space? (00:10:43) What are the best ways to market online today? (00:11:44) What caused the end of the ‘Covid bump’? (00:12:41) What goes through your mind when you want to buy a business? (00:14:00) The business of cloth diapers and emergency food (00:21:41) What have you learned about structuring a deal? (00:22:57) Amazon: A Necessary Evil (00:25:37) What’s your goal for these 9 businesses? (00:26:56) What happens when you sell a business? (00:28:46) - Are the big 3 in eCommerce gaining more dominance? (00:31:06) AI in eCommerce (00:31:57) What type of HoldCo do you run and how would it differ from others? (00:37:10) Why do you have manufacturing here in the US? (00:39:42) How is the business capitalized? (00:41:17) HoldCo Conf (00:53:28) Twitter Additional Resources 👉 Kelcey on Twitter 👉 365 Holdings 👉 HoldCo Conf ➡️ Visit RE Cost Seg for a free proposal to see your potential tax savings ➡️ Fort Capital: www.FortCapitalLP.com ➡️ Follow Fort Capital on LinkedIn: www.linkedin.com/company/fort-capital/ ➡️ Follow Chris on Twitter: www.twitter.com/FortWorthChris ➡️ Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/ ➡️ Sign Up for our Newsletter: https://newsletter.thefortpod.com/ ➡️ Subscribe to The FORT on YouTube -- The FORT Podcast with Chris Powers is a place where you can find meaningful conversations about entrepreneurship, real estate, investing, and more. Be sure to follow the podcast, so you never miss an episode! The FORT is produced by Johnny Podcasts

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Here, we uncover the proven strategies, insights, and inspiring stories of today’s greatest leaders in the worlds of business, real estate, entrepreneurship, and investing. Each episode’s mission is to help you to level up your entrepreneurial game by hearing directly from the men and women in the arena. Chris is able to uniquely uncover things not commonly discussed because he is an entrepreneur himself. We not only cover business, but we also cover the personal side of entrepreneurship. The Fort began in 2018 as a way for Chris to publicly explore the fascinating world of entrepreneurship. Since he was a child, he’s been characterized as obsessively curious about the world around him.  The Fort has now been downloaded over 2M times, across more than 50,000 unique listeners. Each week features conversations with entrepreneurs, Founders, CEOs, and Executives from some of the leading companies in America. Past guests have represented companies such as JLL, Hillwood, S2 Capital, Chick Fil A, Morning Brew, Founders Podcast, Tiny Capital, Permanent Equity, Fort Capital, Matthews REIS, Bonobos, and ConvertKit. 🐦 Follow Chris on Twitter: www.twitter.com/FortWorthChris 💡 Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/ 📹 Subscribe to The FORT on YouTube: https://www.youtube.com/@FORTpod