RE #133: Andrew Farah - Co-Founder / CEO of Density.io - Building Tech to Analyze How the Built World is Actually Used

Andrew Farah is the CEO of Density, which helps reduce space waste and optimize a building’s occupancy with its combination of people sensors and people counting software. On this episode, Chris and Andrew talk about space utilization and how Density has built its mission around helping people make the most of their leased spaces. Andrew discusses how the company came about with his 5 other co-founders, what kind of data Density provides its users, thinking of the office as a product, and the future of office work as we leave the pandemic. Enjoy! Follow Chris on Twitter: www.Twitter.com/FortWorthChris Learn more about Chris Powers and Fort Capital: www.FortCapitalLP.com Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/ Andrew on Twitter: www.twitter.com/andrewfarah (02:58) - Andrew’s Background and What Lead Him to Density.io (04:52) - The Dynamics of Having 6 Co-Founders (08:40) - When was the moment you all decided to turn this into a full-time business? (13:39) - What are the types of things that cities or building owners would want to know where this tech is applicable?  (16:55) - The Efficiency Problem of Real Estate (25:44) - What has Density built to tackle this massive problem? (27:33) - What types of data are you seeing on the dashboard? (30:18) - Do Landlords love you or hate you? (33:07) - How do you get to where you are using a space ‘better’ than it was designed? (35:25) - How long is the data relevant to the user? (37:47) - Using Data to Negotiate Leases (40:31) - Is anyone using this data in real-time or are we looking back on past data? (43:18) - What are some of the ways that businesses are poorly using space? (46:36) - What does 38% utilization vs. 100% mean? (48:25) - Thinking of the Office as a Product and Not a Static Thing (51:38) - What is the state of the office and have you heard what office will look like over the next couple of years? (57:34) - Is space utilization just as important for other asset classes? (1:00:12) - How can people get in touch with you or Density? www.Density.io Andrew on Twitter: www.twitter.com/andrewfarah Andrew on LinkedIn: www.linkedin.com/in/andrewfarah/ The FORT with Chris Powers is produced by Straight Up Podcasts

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Here, we uncover the proven strategies, insights, and inspiring stories of today’s greatest leaders in the worlds of business, real estate, entrepreneurship, and investing. Each episode’s mission is to help you to level up your entrepreneurial game by hearing directly from the men and women in the arena. Chris is able to uniquely uncover things not commonly discussed because he is an entrepreneur himself. We not only cover business, but we also cover the personal side of entrepreneurship. The Fort began in 2018 as a way for Chris to publicly explore the fascinating world of entrepreneurship. Since he was a child, he’s been characterized as obsessively curious about the world around him.  The Fort has now been downloaded over 2M times, across more than 50,000 unique listeners. Each week features conversations with entrepreneurs, Founders, CEOs, and Executives from some of the leading companies in America. Past guests have represented companies such as JLL, Hillwood, S2 Capital, Chick Fil A, Morning Brew, Founders Podcast, Tiny Capital, Permanent Equity, Fort Capital, Matthews REIS, Bonobos, and ConvertKit. 🐦 Follow Chris on Twitter: www.twitter.com/FortWorthChris 💡 Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/ 📹 Subscribe to The FORT on YouTube: https://www.youtube.com/@FORTpod